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The research principles described in 2 have been around as long as 50 years, and the idea of a story structure has been around even longer for thousands of years. These are proven ideas and techniques that work the real challenge is how to make the concepts practical as you work on your next PowerPoint presentation. To help get your job done quickly and ef ciently, the fundamentals of classical story structure and the screenwriting process have already been adapted to your PowerPoint needs and incorporated into the story template. In addition to a classical story structure, your story template also incorporates persuasive techniques that are useful for many types of presentations in different contexts. These techniques include using Aristotle s classical concept that to persuade, you must appeal to emotion, reason, and personal credibility. Even if your intent is to simply inform an audience about something, you still have to persuade them to pay attention. Why should they listen What s in it for them Act I of your story template will make sure that you persuade your audience to focus on your message, and Act II will make sure that you provide the logical reasoning they need to make a decision. You will infuse the entire presentation with personal credibility in terms of verbal clarity and conciseness and add visual credibility by matching your graphics and aesthetics with your audience.

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For example, let s create an action with a view that s entirely independent of the layout. Within the entries controller, you d add this:

In app/views/entries/special_method_without_layout.rhtml you could have this code:

The innovation of the story template is that it brings together theory and a process into a practical tool you open up and use to structure and start every presentation. Everything you do here in the story template shapes the visuals and narration to come and sets up your ideas in a way that precon gures and aligns information to best prepare it for its passage through the working memory of your audience. The story template ensures that every presentation accomplishes what you intend understanding your audience members, tailoring your material to them, getting to the point, and establishing a priority and sequence for your ideas. You don t have to be an expert storyteller or an expert in cognitive theory; the template makes structuring your story as easy as lling in the blanks. In the cells of the story template, you ll write out a complete sentence that describes what is happening at each point in your story, similar to writing a newspaper headline. As you ll in the blanks, you will be writing the actual story that you will present. When you ve nished, you ll have a completed one-page or two-page script. This process ensures that you stay focused on your ideas and include all the elements that make up a good story. When you write your PowerPoint script using the story template, you focus on your ideas rst rather than your graphics. After you complete the template in Word 2007, you ll

When the entries/special_method_without_layout action is rendered, only the code within the view is used and the layout is ignored. You can also specify a different layout to use in this way by supplying a layout name to render instead:

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